BMW M Celebrates 100 Years of the Nürburgring with Special Anniversary Models BMW M and BMW Motorrad are preparing to celebrate one of motorsport’s biggest milestones with a special collection of high-performance cars and motorcycles marking 100 years of the Nürburgring. The legendary German circuit officially opened on June 18th, 1927 and, as its centenary approaches in 2027, BMW has unveiled its new “100 Jahre Nürburgring” anniversary edition. The collection spans six BMW M cars and three BMW Motorrad models, all paying tribute to a circuit that has played a significant role in the development of BMW’s performance machinery for decades.
All nine models will be immediately recognisable thanks to a special historical Nürburgring Green paint finish developed exclusively for the anniversary collection. This is joined by a range of model-specific details and anniversary touches, while BMW has chosen “Born on the Racetrack. Made for the Streets.” as the tagline for the special series. On four wheels, the anniversary treatment will be offered on the BMW M2, M3 Sedan, M3 Touring, M4 Coupé, M5 Sedan and M5 Touring. The cars are based on the latest technical specifications available from BMW M, with the six-cylinder models also featuring BMW M Ignite.
“The Nürburgring is much more than just a racetrack for us – it is a second home for BMW M,” said Frank van Meel, CEO of BMW M GmbH. “All our production vehicles are put through their paces on the Nordschleife. With the Edition 100 Jahre Nürburgring, we celebrate our long-standing and successful relationship with the Nürburgring.”
BMW Motorrad is getting in on the celebrations too, and arguably with an even more exclusive offering. Its 100 Jahre Nürburgring range consists of the BMW M 1000 RR, M 1000 R and M 1000 XR, with production of each motorcycle limited to just 100 examples worldwide. All three receive the historical Nürburgring Green finish along with anniversary decals, carbon wheels, a black rear swingarm and rear frame, plus an Alcantara-look seat carrying special “100” embroidery. The painted fuel tank features a Nordschleife graphic, while the airbox cover carries an anniversary design and a suitably exclusive “one of 100” marking.
The M Track Package is also included as standard, while buyers receive an exclusive M motorcycle mat featuring the 100 Jahre Nürburgring logo and a rear paddock stand. The M 1000 RR and M 1000 R additionally come with an M Cover Kit. Each of the three bikes brings a very different flavour to the anniversary range. The M 1000 RR remains BMW Motorrad’s uncompromising superbike, placing its focus firmly on aerodynamics, lightweight construction and outright circuit performance.
The M 1000 R takes much of that superbike performance and packages it in BMW’s hyper-naked format, combining huge performance with agility and a more stripped-back riding experience. Completing the trio is the M 1000 XR, which blends M performance with the greater comfort and versatility of a high-performance crossover, making it the more practical long-distance option of the three.
“The Nordschleife has been part of the DNA of our M models for years,” said Markus Flasch, CEO of BMW Motorrad. “With our special models for the 100th anniversary of the Nürburgring, we pay tribute to a place that has made motorsport history and, to this day, shapes the connection between racetrack and road like no other.”
The rarity of the motorcycle editions is highlighted by the allocations already confirmed for the UK. Just nine examples of the M 1000 R are expected there, priced from £28,700, while eight M 1000 XR models will be available from £31,200. The M 1000 RR will be the rarest of the three, with only six UK examples and a price of £43,000. Irish pricing and allocation have yet to be announced, but with only 100 examples of each motorcycle being produced globally, availability is likely to be extremely limited. The BMW M and BMW Motorrad 100 Jahre Nürburgring anniversary models are expected to reach the market from June 2027, almost exactly a century after the Nürburgring first opened its gates.
